BonVoyage is a travel app made easy. Most young travelers are looking to book their trips efficiently and on a budget. For this project, I studied three user interviews, created a user persona, and iterated upon multiple different sketches/wireframes at different fidelities to finally create a high fidelity prototype. I then conducted a usability test of the high fidelity prototype with real users and analyzed the data to see how BonVoyage can be pushed further.
Created a mobile app that addresses the problems illustrated in the user interviews and the user persona. The problems I was looking to solve were:
• Booking trips on a budget
• Personalization of the experience
• A way for users to have access to their booking confirmation without cell service
• The option to choose a type of weather
• Feature local hotspots, rather than only the main tourist attractions
Goals of Specific User Flow
The goal of the user flow is to make a hotel reservation at the Iberostar Hotel in Barcelona, Spain.
I used the 6-8-5 Sketching as an opportunity to quickly get my ideas out onto paper. This was the first time throughout the project that any sort of sketching was implemented.
The low-fidelity sketches seen here were an iteration of the 6-8-5 sketches. The iterations were made based on feedback from the 6-8-5 exercise.
Once I got feedback on the low-fidelity wireframes, it was time to bring my ideas into Sketch.
I created this style tile for a potential stakeholder to get a glimpse of the look and feel of BonVoyage. From this, I created high fidelity mockups.
The high-fidelity mockups take the mid-fidelity mockups a step further. Some elements from the mid-fidelity mockups were removed, such as the calendar. However, other elements were added such as the UI, the “book an activity” feature on the confirmation page and the iconography.
Check out the high-fidelity prototype here!
Usability Test & Results
The goal of the usability test was to observe how efficient it is for a user to book a hotel room at the Iberostar Hotel in Barcelona, Spain. I spoke with users who have never interacted with the Bon Voyage previously and observed them while they booked a room at the Iberostar Hotel in Barcelona, Spain. I collected quantitative and qualitative data and identified any usability issues.
Here’s what I found:
• 100% of users questioned whether or not the room was available for their time of stay
• 100% of users thought the budget slider was helpful
• 75% of users wanted to see a higher maximum on the budget slider
• 75% of users would have liked to use a calendar to book their stay
• The app was simple and easy to use for all travelers, regardless of their travel app experience
• The look and feel of the app was “clean” and “inviting”